The newest technology which allows short-run newspapers to be cheaper when compared to a newsletter, offering more content space in a more professional format, also allows the opportunity to sell advertising in a way other short-run print products don’t offer.
When people hear “newspaper,” they automatically are okay with the norm of advertising inside it. Newsletters aren’t received in this way, the perception of a newsletter is entirely different. That’s why newspapers are proliferating nationwide as the “new” newsletter.
Short-run newspapers can not only buy themselves, but give profits to most of the organizations, churches, non-profits, businesses and individuals who’re publishing their own “niche” newspaper. Many people are calling these “theme” newspapers, the type that will replace the dying daily and weekly newspapers across the country.
As you go out to sell ads in your short-run newspaper, remember, you are not just a daily conglomerate trying to create in an incredible number of dollars of advertising to cover your incredible cost, naija news and to really make the exorbitant profit why these companies have come to depend on (which, everbody knows, has changed drastically throughout the last couple of years, partly due to the internet, partly because corporate newspapers really stopped catering to the area community). You’re a distinct segment newspaper, catering to people already interested in everything you have to offer in a specified field.
Take a Hair Salon as an example, which includes decided to call their newspaper, “MidTown’s Hair & Beauty”; let’s say you are printing 5,000 newspapers to distribute to friendly merchants and to hand out to your customers. Who do require advertising? Many people complicate this or be concerned about it. You don’t need to. Your cost is very low, so even while a starting point, you don’t need plenty of revenue just to break even. Think about this:
You choose to print 5,000 newspapers.
You select whether this is something you will do weekly, monthly, quarterly or whatever, so long as you’ve a rough idea as to what to inform your advertisers. Let’s say we decide on 5,000 newspapers every quarter, or every three months. This is what you tell your advertisers you are offering.
In the event that you sell your ads for $50.00, you are offering advertising for only $0.01 cents for each and every paper! In the event that you sell your ads for $100.00 that’s only $0.02 cents for each and every paper! Tell your potential advertisers just how many newspapers you are printing, what content the paper will include, and how often you’ll print the newspaper. Most folks have $100.00, or even more, to spend on advertising, particularly if it’s in a market that may cater for their own business! 5,000 newspapers will be a lot of newspapers! It has value.
Here’s a good example of people you might approach:
Your newspaper is really a hair salon newspaper. The first people you require advertising are people you know, friends, family, neighboring businesses. Many people can be extremely supportive in most of these endeavors. Especially should they know and like you. Another types of people you approach are businesses that echo and are much like yours without competing with you! You’re a hair salon, trying to greatly help your client feel a lot better about their appearance. Perhaps your readers may be also interested in tanning salons? Nails? Clothing? Shoes? Fitness? Diet? Surgery treatment? Whatever type of newspaper you are printing, sit back and find out what types of businesses could benefit from your newspaper and customers, and ask!
Remember, you are not only attempting to be creative and unique and help your own business, you are also genuinely trying to greatly help your friends, neighbors, and businesses as well! You’re doing so by supplying a captured market (your own customers and potential customers), and also in a remarkably affordable way. This fosters good feelings, good business relationships, and a healthier environment for everybody involved. Your web visitors will like it!