Need some inspiration for marketing your company? The recent age of technology has continuously exploded over the past several years, and different marketing methods attended and gone. A business needs to stay on the surface of the latest statistics regarding strategy when it wants to compete in its respective market. This research has been compiled here for precisely that purpose. In this paper, a few of the top marketing ways of 2021 are highlighted for B2B (Business to Business) and B2C (Business to Consumer) marketing. In addition, the pros and cons of every are laid out to simply help give more depth to the overall concept of B2B and B2C. Hopefully, you will find inspiration to adopt these methods into your marketing strategies.
B2B (Business to Business) vs. B2C (Business to Consumer) Marketing
The thought of B2B vs. B2C marketing is self-explanatory; it’s simply a difference in the goal audience. However, the differences within their marketing methods are not self-explanatory, so a good way to visualize these statements is through an example. Let’s say you’re a grape farmer, and harvest is approaching. You could go the B2B route of selling to a supermarket or vintner(winemaker), 宣傳影片 or you may go the B2C route of creating an web store or stand at an area farmers market. It’s no easy choice. Can you sell to a lower price per grape to the store/vintner while buying in bulk? Or can you sell at a greater price right to consumers, but you must have the effort of achieving the consumer, and you risk not selling your entire product? It is also never as simple as just selling your product. You need to market it. This raises the central question inspiring the following two sections:
Se optimization, or SEO for brief, is an essential strategy to implement into your marketing if you’re working B2B. Out of other marketing methods, SEO is the greatest strategy to generate income for your company, but what does implementing SEO entail? The target of SEO is to optimize the information on your own website (Onsite SEO) and promote it (Offsite SEO) to more frequently place your website at or near the utmost effective of user searches within search engines such as Google Bing, Yahoo, and you name it. The key is to know your audience and what keywords should go to their search bar. Search Engines like Google are automated. You can’t tell Google that your website is selling grapes to businesses. Your content must reflect that. Try searching “buy grapes in bulk.” Keywords from each website are displayed in the search. This part of Onsite SEO is relatively intuitive. Still, you must go beyond including a myriad of keywords in your content because your audience isn’t as predictable as you may think, and they may not necessarily be looking for your business. For your grape business, maybe the audience will search more generally, perhaps “fruit in bulk” or something along those lines. Consideration is a must to ensure your website content matches as numerous possible searches as possible.
Social Media Marketing:
Social networking is the home to many, and that’s precisely why it is an excellent platform for you to promote your business. Social networking marketing is a good strategy to implement into your marketing and works great in tandem with other marketing efforts such as Offsite SEO. This strategy has incredible influence over B2B conversion rates causing increased traffic to your website and profit for the business. It’s challenging to master and potentially dangerous if you outsource and entrust the work of Social Media Marketing to someone reckless since one bad tweet might get your company in trouble. However, the humanization your brand gets trust and the free feedback you obtain from those online may be worth the effort. Whether it’s a quick video, a picture, a tweet, a touch upon another post, this type of content, while seemingly worthless, is very good for the business. These little bits are simple to digest for other users, and they are tricked into digesting it in some cases as while they might not be actively looking to spend their money, seeing these social media posts gets them to take into account your company even though its subconscious.
Pay Per Click identifies the monetization method where each click comes at a price. For instance, should Pay-Per-Click advertisements be utilized on sports articles, readers may be interested in click on ads about the teams mentioned in the report, such as apparel, other articles, or activity-related products. This uses the reader’s interests to simply help target advertisements and also can spread awareness. Search ads can boost brand awareness by around 80 percent instilling memories into consumers, thus showing the significance of targeted marketing having a profoundly positive influence on the advertised product through exposure. Similarly, the widespread utilization of the net with Google’s 160 billion searches each month showcases the potential monetary profit of Pay-Per-Click advertisements. Thus, not just do the advertisers receive payment for clicks on their advertisements, nevertheless the likelihood of users purchasing the advertised product increased due to the increased website traffic and appropriate placing of the ad.
Co-branding is an essential strategy employed by several top brands to help keep their product or service new and different. It is a partnership where two companies produce a unique third product utilizing their brand to draw in consumers, causing monetary or publicity gains for both parties. There are numerous benefits to co-branding: a broader audience as this process brings two brands together, including their respective following. An example of this occurred recently when the South Korean pop group known as “BTS” partnered with McDonald’s to make their signature meal. Fans of both McDonald’s and BTS came together, causing this co-branding deal boosting McDonald’s worldwide sales by 41% during the agreement and the pop group creating a reported 8.89 million USD from the partnership.