By the end of 2024, it’s expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies can come into the crypto industry, & competition will probably be stiff.
As of 2021, the estimated global crypto ownership rate was at an average of 3.9%, with over 300 million crypto users worldwide. (source)
Out of a total world population of 7 Billion, there are still billions of individuals that want a business to touch base to and have them included in the crypto ecosystem through their company.
The opportunities are exciting, and the competition will probably be fierce. The thing you can do is create an efficient marketing strategy that brings growth. Crypto marketing strategies If you have a crypto business or handle marketing for one of them, this post is for you. We discuss what crypto marketing is, how it’s different from traditional marketing, and 10 strategies you can use to cultivate your business.
What’s Crypto Marketing?
Promoting and selling products or services related to crypto business (an exchange, a budget, a lending bank, a community, etc.) is called crypto marketing. Any activity related to building brand awareness, getting customers, increasing return customers, and improving sales can come under crypto marketing.
Since the crypto world is pretty new and complex, there’s a necessity for lots of content to educate people about the technology, its future, and how it works.
Because of the attractive financial benefits and novelty of the newest technology, individuals are constantly trying to find the most recent information. If your content turns up in Google search results, in social media marketing feeds, or in communities, it gets the potential to attract contributes to your platform.
Content also helps build authority & trust if people note that do you know what you’re discussing and can guide them through it. Thus giving your brand a better share of mind and contributes to people choosing you over a competitor.
The best way to talk about content is to create a blog on your own website. Whenever someone discovers your blog, they will automatically discover your website and offerings too.
CoinSwitch, a cryptocurrency wallet, publishes blogs around crypto trading for both experts & beginners. In addition they host Q&A sessions with experts which can be turned into blogs.
What content is useful for a crypto blog:
The advantage of email marketing is that you are not determined by any platform’s algorithm to achieve your audience. You can send your message as a text, as a movie link, or as an image. It’s your responsibility how you design your email. Email feels such as a 1:1 experience of the brand rather than social media marketing broadcast, so individuals are more likely to answer your offers & messages.
We at SendX believe in the potential of cryptocurrency and blockchain & don’t accept email marketing service providers’ policy of banning most of the blockchain startups and, thereby, stifling innovation. So if you should be trying to find a message marketing platform, check out SendX & get your 14-day free trial.
A residential district will allow you to attract the best audience and new users. But a community means more than just followers on social media. You will not manage to moderate or influence any conversation there.
If you intend to have a higher affect people in addition to your organization, you should utilize platforms like Reddit or Telegram. For crypto enthusiasts, discord can be quite a well known selection of platform.
Aside from providing a platform for individuals to keep discussions, a community is a great way to listen to their pain points and find out about what they are searching for from the platform. It will allow you to refine your messaging.
To distribute the token of one’s cryptocurrency in the hands of the maximum amount of people, distribute free tokens in exchange for signup on the platform, or simply by virtue to be area of the community. This marketing strategy is called Airdrop.